Web Design: Weaving a Beautiful and User/Search Engine-Friendly Website
When putting up and running a website, you should have equal focus and attention on your prospective visitors and buyers, and search engines.
Hiring a competitive web design company can successfully achieve this. It will not only make your website look good and appealing to the internet users, but it will also optimize your site to search engines. It will make it easier for search engines to index your site.
Why do you need a good web design?
The first thing that internet users notice in a site is its web design. This is the face of the website that entices the users to check out the site’s pages, and eventually turn them into buyers and subscribers. So if the face is not that good looking and appealing, then, your website will fail in attracting visitors.
And the web design’s beauty should be skin deep, too. It should be user-friendly. The visitors should be able to navigate through the different pages with ease. The layout should be functional and simple to avoid confusing them. And the visitors should be able to grasp and understand the goal of your website, which is getting the information across.
The user-friendliness and attractiveness of the website is only possible if it has “good design genes”. The “good design genes” are the code structure like HTML that lies underneath the website’s surface. Good HTML code structure can also aid search engines to easily and effectively index your website.
Your SEO efforts are only as good as your web design. SEO and web design should work together. They should compliment each other. You need to have a well-designed web platform to lay your marketing strategies like Search Engine Optimization. Without an effective web design agency to back you up, your internet marketing efforts will falter and will be lost in cyber space. A good and effective web design serves as the foundation for your efforts to optimize your website, so it can reach its potential.
What can a web design company do for you?
- BrandingYour website should have an eye-catching logo or tagline/slogan. This will create an easy association to your website. Consumers and visitors of your website will be able to recall and go back to your site if it has a memorable logo or brand name.
- Website MaintenanceYour website should keep up with the stiff competition online. It should be able to update and adjust itself to successfully adapt to emerging trends and new technologies. Your site should not run out of new ideas and tactics to attract new visitors and retain existing ones.
- Custom Web App DevelopmentYour website should have apps that can make your visitors’ experience memorable and engaging. You should create widgets, tools or games to make their experience fun and exciting. It should also have a social media feature where they can invite and refer friends over and share experiences together.
- E-commerce ImplementationYour website needs a functioning shopping cart feature to conduct its business transactions with customers. It should be highly-secure and reliable, so your customers would feel okay to transact business online.
- User-friendly and Search Engine-friendly Design LayoutThe user interface of your website should be able to evolve, so it can adapt to the ever changing needs of your customers. It should be able to tailor its web design to cater to the needs and preference of your various customers. Remember, customer is king. So you need to please them in anyway possible.
- WordPress SetupIf your website operates under the WordPress platform, a good web design agency will be able to assist you in making use of this open source publishing platform and maximizing its features and tools
- Graphic DesignTo maintain the beauty of your web design, it needs to have its regular cosmetic procedures like new and flashy graphical designs, flash animation and others.
- Production SupportWhen the scripts or codes or graphics are not working properly, rest assured that a good web design company will have your back. It will fix the bugs that are messing with the system or remove the harmful effects of a hacker’s intrusion on your site
- Script Installation or RevisionThe highly-technical scripting and programming language maintenance and installation will be handled by a well-established web design agency to keep the system of your website up and running.